digital marketing skills in demand in 2020

In-demand Digital Marketing Skills in 2021

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If you are looking for the top digital marketing skills you will need in 2021, you are in the right place.

Pursuing a career in digital marketing is a great move. Everything is turning digital nowadays and the best part is that you do not need a degree to get a job in digital marketing.

How to learn the skills needed for a career in digital marketing without a degree?

The best part is that because the digital landscape is changing so fast from month to month and even day to day, universities cannot develop a curriculum that will still be relevant after 3-4 years, therefore courses and articles are your best bet to learning the digital marketing skills needed to enter this field.

There are thousands of online courses and resources that can teach you any skill needed in digital marketing.

These are the top digital marketing skills needed for a career in digital marketing in 2021:

  • Social Media Skills
  • Copywriting Skills
  • SEO Skills
  • Email Marketing Skills
  • Graphic Design Skills
  • Paid Advertising Skills

Social media skills

Obviously, this is where any marketer should start. There are so many social media channels out there, from Facebook, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Youtube, and many others.

social media digital marketing skills

Your best bet is to learn the difference between them, which channel works better for which type of audience, and then focus on mastering one or two.  Here are the best courses for learning social media:

Social Marketing Training – Hootsuite Academy

The great thing about this course is that not only it is very comprehensive and free, it also provides for a fee with an industry-recognized certification if you wish to be a certified marketer.

The curriculum includes:

  • Introduction to Social Media Marketing
  • Optimizing your Social Media Profiles
  • Social Media Strategy – from A to Z
  • Growing your advocate community
  • Social Content Marketing
  • Social Advertising Fundamentals
  • Social Marketing Certification Exam

How to create an ad on Facebook

This short, free course, is provided by Facebook. Learn how to create optimal ads for your Facebook campaigns. This Facebook course includes:

  • 3 Key elements of a Facebook ad
  • A quick guide to Facebook ad formats on pages
  • Creative Options for Facebook Ads
  • 4 Tips for great ad creative
  • How to upload images for your Facebook ads
  • How to upload videos for your Facebook ads
  • How to write a Facebook ad
  • Tips for writing great Facebook ad copy

Get started with the Facebook Family of Apps and Services

This is a short, 15-minute free course created by Facebook to help you get familiar with their apps and how you can use them to grow your business. This course will walk you through:

  • Introduction to the Facebook Family of Apps and Services
  • Introduction to Messenger
  • Introduction to Facebook
  • Introduction to Instagram
  • Introduction to Audience Network

Twitter Flight School Presents: Video Advertising on Twitter

This free Twitter course provided by Twitter themselves includes 2 modules:

  • Twitter video advertising foundations
  • Twitter video advertising campaign basics

A beginner’s guide to Instagram for business

This is another free course provided by Facebook directly (Facebook acquired Instagram) and it provides a great introduction to using Instagram for business. The course includes the following modules:

  • A beginner’s guide to Instagram for business
  • Create an Instagram business account
  • Tips for telling your business’ visual story on Instagram
  • Learn about your customers with Instagram Insights
  • Promote your Instagram posts to connect with more customers

The quickest guide to YouTube

This free YouTube course is indeed the quickest guide to YouTube. It was created by YouTube Creator Academy and it’s comprised of 4 lessons:

  • Welcome to YouTube
  • YouTube basics
  • Brand your channel
  • An introduction to YouTube policies and guidelines

YouTube Marketing Course: Successful Strategies to Grow and Optimize Your YouTube Channel by HubSpot Academy

This free YouTube course by HubSpot Academy will help you build your audience and YouTube while learning from influencers how to become successful on this platform. The course includes the following chapters:

  • YouTube Strategy: Making the Most of YouTube’s Platform Algorithm
  • How to Create an Optimized YouTube Channel
  • How to Create High-Performing Video Content on YouTube
  • Scaling Your YouTube Channel: YouTube SEO, Growing Subscribers and Monetizing Your Videos

Pinterest Primer – by McKinzie Bean

McKinzie Bean is one of the most successful bloggers out there. She has grown her blog, Moms Make Cents with the help of Pinterest and she has now created her own free Pinterest course hoping to help others create money-making blogs.

This Pinterest course will help you:

  • Learn how to create a perfectly optimized Pinterest profile
  • Learn the secret strategies for creating viral pins
  • Learn how to be present on Pinterest all day, with only an hour of work per week
  • Learn which Pinterest myths are junk and which you actually need to pay attention to
  • Learn the most common Pinterest mistakes bloggers make

Find Social Media job here

Copywriting skills

Having copywriting skills is essential in being good at digital marketing as you need copy for basically everything that you put out there, be it blog posts, press releases, social media posts, website content, etc.

copywriting skills for digital marketing 2020

Here are some of the best copywriting courses that will teach how to become a successful writer/copywriter, even if you thought you are not good at writing:

30 Days or Less to Freelance Writing Success

This course is the best course to learn copywriting. While it teaches you the basics of copywriting, what it is, how to become a copywriter, it will also teach you how to actually make a business out of copywriting and start working from home, if this is something you are interested in.

The creator of the course, Gina Horkey, has packed 16 lessons in this course that she promises can be taken in 30 days or less and start making money at the same time, in 30 days or less.

She herself is a successful copywriter who has built an empire through copywriting and is now teaching others to do the same.

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

The Ultimate Guide to no-pain copywriting is actually a very comprehensive article. It’s a must-read if you want to become a successful copywriter.

Under the umbrella of writing, there is also proofreading. If you have a great eye for catching errors, proofreading might be the career for you. You can become a freelance proofreader even without any experience.

Check out this FREE workshop below:

Find Copywriting jobs here

SEO skills

The demand for SEO experts grows every month worldwide. Knowing SEO can help you land a well-paid job or even allow you to become a freelancer and work on your own terms as an SEO Consultant.

SEO for beginners digital marketing skills 2020

Here are some of the best free SEO courses available online:

The Beginner’s Guide to SEO by Moz

Moz is among the leaders in SEO, therefore this free SEO course is one of the best to get you started. It includes:

  • Introduction to SEO
  • SEO 101
  • How search engines work: crawling, indexing, and ranking
  • Keyword research
  • On-site optimization
  • Technical SEO
  • Link building and establishing authority
  • Measuring, prioritizing and executing SEO
  • The SEO glossary

Google SEO Starter Guide

Created by Google to help webmasters rank well in Google while following their guidelines, this free course is a great tool to up your SEO skills. It includes:

  • SEO Basics: create unique, accurate page titles. Make use of the “description” meta tag.
  • Improving Site Structure: improve the structure of your URLs. Make your site easier to navigate.
  • Optimizing Content: offer quality content and services. Write better anchor text. Optimize your use of images. Use heading tags appropriately.
  • Dealing with Crawlers: make effective use of robots.txt. Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones: notify Google of mobile sites. Guide mobile users accurately.
  • Promotion and Analysis: promote your website in the right ways. Make use of free webmaster tools.

Google Analytics for Beginners by Google Analytics Academy

Google Analytics for beginners is a free course to help you get familiar with Google Analytics, as this will be your most important tool while doing SEO.

This free Google Analytics course includes the following modules:

  • Introduction to Google Analytics: Why digital analytics?
  • How Google Analytics works
  • Google Analytics setup
  • How to set up views with filters
  • The Google Analytics Interface: Navigating Google Analytics
  • Understanding overview reports
  • Understanding full reports
  • Understanding overview reports
  • How to share reports
  • How to set up dashboards and shortcuts
  • Basic Reports: Audience reports
  • Acquisition reports
  • Behavior reports
  • Basic Campaign and Conversion Tracking: How to measure custom campaigns
  • Tracking campaigns with the URL Builder
  • Use Goals to measure business objectives
  • How to measure Google Ads campaigns
  • Course review and next steps

Find SEO jobs here

Email Marketing skills

Inbound Marketing by HubSpot Academy

This email marketing course is a free certification course and it walks you through the basics of inbound marketing.

email marketing skills digital marketing skills

Inbound Marketing course is great for students who prefer the video format. The course includes the following modules:

  • Inbound Marketing Fundamentals
  • Understanding Social Media Promotion
  • Developing a Conversational Growth Strategy
  • Understanding Conversion Strategy
  • Creating a Conversion Optimization Strategy
  • Understanding Lead Nurturing
  • Aligning Your Marketing With Sales
  • Applying a Customer Marketing Approach

Email Marketing by HubSpot Academy

This is another free certification course by HubSpot Academy. It includes the following chapters in a video format as well:

  • Understanding Email Marketing
  • Creating a Contact Management and Segmentation Strategy
  • Sending the Right Email
  • Creating a High-Performing Email
  • Understanding Email Deliverability
  • Analyzing Your Marketing Emails
  • Testing Your Marketing Emails
  • Developing Relationships With Lead Nurturing

Inbound by HubSpot Academy

Inbound is the third free certification course from the HubSpot Academy series on email marketing. It includes the following chapters:

  • Understanding the Fundamentals of Inbound
  • Growing Your Business With a Flywheel Model
  • Creating a Company Purpose
  • Setting Business Goals
  • Creating Buyer Personas
  • Developing The Buyer’s Journey for Your Business

Find Email Marketing jobs here

Graphic Design Skills

Graphic design skills, although not really mandatory, their always an asset. Usually, companies will hire someone dedicated to graphic design, however, having these skills will help you get a better-paid job or save you money if you are to start your own consulting business.

in demand digital marketing skills

Here are some great free graphic design courses for beginners:

Graphic Design Essentials: easy Steps for Creating Your Own Compelling Visuals by HubSpot Academy

This is an introduction to graphic design, teaching you how to design simple graphics even without any prior experience.

Graphic Design Essentials is a great free, short course on Graphic Design. The video format makes it easy to navigate all the following chapters:

  • Graphic Design Principles and Best Practices
  • Design Foundations: Building Brand Guidelines and Consistency
  • Designing and Building Graphics

Find Graphic Design jobs here

Paid Advertising Skills

Whichever medium or channel you decide to put your digital marketing efforts in, almost always it will require paid ads. Be is Facebook ads, Instagram or LinkedIn ads (social media ads), to programmatic ads (google ads, PPC, etc.), if you wish to pursue a career in digital marketing, you absolutely need to work on your paid advertising skills.

top digital marketing skills 2020

One of the best free courses for paid ads is:

PPC 101: A Beginner’s Guide to PPC by PPC University

This is a step-by-step guide for beginners and it includes:

  • What is PPC (pay per click)?
  • Click-Through Rate (CTR)
  • Quality Score
  • Keywords

Learning these digital marketing skills pays of whether you pursue a career in digital marketing or not.

If you are currently working in Digital Marketing and you are looking for remote jobs, I recommend FlexJobs.

FlexJobs is the leading job service for remote jobs, work from home jobs, flexible jobs, offering full-time, part-time, and contract high-paying opportunities to job seekers.

It is a premium job search service, offering you personalized support, curated and trusted resources and guiding tools to help you with your job search.

FlexJobs is a 5 star, A+ rated by the Better Business Bureau, job search website and it is the preferred service by job seekers according to numerous surveys.

What makes FlexJobs stand out from the other websites for jobs is the fact that all the jobs on their website are hand-screened.

On top of having access to 23,000+ high salary jobs from 4,900+ companies that are currently hiring, you will also find resources about checklists, award-winning career content from top writers, and more than 170 expert skills tests to better assess and promote your skills.

Sign up with FlexJobs here.

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Corina

Corina is a Digital Marketing Specialist with more than twelve years of experience. Having worked in nine countries, in different cultures and work environments, she is now on a mission to help millennials find their financial freedom.

16 Comments

  • Alisa Infanti

    I recently got laid off but have been a digital marketing strategist for the past 10 years in my Country’s largest digital corp but I have decided to put these skills to work for now building my own blog/digital business. I love this list though. Reading through it shows me that I definitely could have a second career managing digital clients of my own. Thanks for the confidence boost!

    • Corina

      With so much experience you can definitely build a freelance career in Digital Marketing. Good luck, Alisa!

  • Carolyn

    Wow, I am so glad I stumbled upon this post, there is so much useful information here! I’m new to blogging and trying to get myself out there a little. All of these courses will help tremendously! Thank you for compiling them in this easy to access list. Again, I’m so glad I found this. Thanks!

  • Gary Handke

    Thanks Corina, this is a fantastic list choc full of value & sensational options to pursue.

    I love the wide variety of areas you’ve covered and the broad course selections.
    I’d also recommend the Semrush Academy for their online SEO courses – they’re fantastic and make SEO simple for all of us!

  • Kimberlie

    You’ve produced excellent tips and supplemental resources and mostly for free too. I have been wanting to dabble in learning more about SEO, Twitter and instagram ,and this list of the marketing tools tou need in 2020. YouTube, so this post is perfect.

  • Cynthia Sanchez

    Thank you for this article, Corina! This was extremely helpful for me because I have a degree in Business Marketing, however, i was taught traditional marketing rather than digital marketing. This is perfect!