How to brand a blog

How To Brand a Blog

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Learning how to brand a blog means learning to be consistent so that your blog will be easily recognized by readers.

Branding, by definition, is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

How do you brand a blog? How do you create consistency?

Take my blog for example. One of the most important elements for me when it comes to branding my blog is the fonts.

I am using the same font all across the blog, including in the featured image text of each blog entry, especially since I am using these images on Pinterest to promote the blog posts. The same applies if you are using Pinterest to drive traffic to your blog.

Another important element in branding your blog is the color or color palette. I like to keep it simple, that’s why I chose only light green as the dominant color, along with neutrals as black, white and grey.

This will keep the content easy to be read, as opposed to many colors, which usually make the content look cluttered.

Along with fonts and colors, visuals are the most important aspect of any brand. I try to use my own photos as often as I can and the dominant theme in all of the theme is nature or natural elements, such as plants, food, etc.

This is something that represents me and I will always be able to produce nice visuals, regardless of where I am. When using pictures to create featured images for each blog post, I use a couple of templates from Canva.

Basically I keep the exact same format, I just change the text and the background. This way, all my visuals will look good when placed next to each other on Pinterest.

You can check more on how you can create beautiful visuals using Canva, here.

I hope this will help you in learning how to brand a blog if you are considering creating your own blog.


Corina is a Digital Marketing Specialist with more than twelve years of experience. Having worked in nine countries, in different cultures and work environments, she is now on a mission to help millennials find their financial freedom.